BRP RETAIL INSIGHTS BLOG
Customers want a personalized seamless shopping experience – we all know that – but what does that mean for retailers? What are retailers doing to offer their customer the shopping experience she wants, when and where she wants it? These are some of the areas that BRP’s POS/ Customer Engagement Benchmarking Survey addresses this year.
Unified commerce is a transformational undertaking that forces retailers to look not only outward at the customer, but also inward at themselves. Retailers can no longer afford to operate from within silos, and must transform their organization, business processes and technology if they want to align with their customers.
In my last post, I discussed the dramatic increase (550%) in the use of social media by merchandisers in the past year, revealed by our 2014 Merchandise Planning and Allocation Benchmark Survey. After reading our survey report, a few retailers have asked us for ideas on how they can or should be using social media […]
What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers in the past year, as retailers look for innovative ways to enhance their merchandising decisions. Just released this week, our 2014 Merchandise Planning and Allocation Benchmark Survey revealed that retailers are focused on expanding their […]
Armed with our experience and expertise in retail payment security, we recently published a white paper entitled “Best Practices and Tools to Thwart Hackers and Protect Customer Payment Data.” This blog post will highlight the key points contained in the white paper, though the white paper should be referenced for an in-depth analysis on this topic.
As you create your budgets for 2015 and plan various projects and initiatives for the next 12-24 months, it helps to have resources to understand what the competition is doing, the trends in the industry, and the new and upcoming technologies that will be influencing your business.
Check out our industry-leading benchmarking surveys to help you plan for 2015 and the future.
With the recent introduction of the NFC enabled iPhone 6/6+, many of our clients are interested in how, or if, its new proprietary Apple Pay app will impact retailers. To help answer some of these burning questions, we recently published our thoughts on Apple Pay in a document titled “BRP INSIGHTS: How will Apple Pay impact retail?”
With the recent introduction of the Amazon Fire Phone, it begs the question for retailers – should we be concerned about its impact on our business?
My answer to that question is “probably not, but maybe.” Let me explain…
When a customer walks in your door, do you know who she is? Do you know what she abandoned in her online shopping cart this morning? Do you know that she looked at your daily specials on her smartphone 30 minutes ago? Can you see current inventory at your store and all other stores and distribution centers in your chain – in real-time? These capabilities are examples of real-time retail in action.