BRP Retail Insights Blog

Features insights from BRP’s executives and consultants on retail trends, technology, best practices, case studies and news

BRP RETAIL INSIGHTS BLOG

Special Report-Social Media-Cover
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Social Media Presents Unlimited Opportunities for Retailers to Personalize, Influence and Enhance the Customer Journey

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While social media produces unlimited opportunities to create a memorable and personalized customer shopping experience, most retailers are not successfully executing their social media strategies. The new special report from BRP highlights the social media opportunities and challenges facing leading retailers today.
PokemonGO_Image
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What does the Success of Pokémon Go mean for the Future of Retail?

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Customer engagement through gamification has been a tried and true strategy for retailers to entice customers to engage with the brand. Now, with augmented reality and Pokemon Go, retailers can enhance the game, offer a richer customer experience, and learn something about the customer in a fun and engaging way.
The-Customer-Journey-Base
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The Customer Journey is not a Linear Process

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However difficult it may be to attain, a great customer experience is only achieved through delivered excellence across all interactions throughout the customer’s chosen journey. Learn how retailers are delivering the customer journey that shoppers want.
White clock with words Time is Money on its face
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Are Slow EMV Transaction Times Frustrating your Customers and Increasing your Labor Costs?

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The EMV process has lengthened POS transaction times and in some cases the checkout time has increased by more than 15 seconds. These excessive EMV transaction processing times are degrading the customer experience and increasing labor costs by forcing retailers to staff more registers to make checkout lines more tolerable. Learn what you can do to solve this problem!
2016 Unified Commerce Report Cover
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Why are Retailers Laser Focused on Unified Commerce?

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BRP conducted the 2016 Customer Experience/Unified Commerce Benchmark Survey of top North American retailers to understand what retailers are currently undertaking to enhance the customer experience and the current state and future plans of unified commerce. This blog post highlights the key findings.
Overhead View Of Tired Businessman Resting By Computer
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Life After EMV – No Rest for the Weary

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For many retailers, getting to EMV was a long and arduous task. Delays in certifications, long lead times for new payment terminals, and high competition for valuable software, payment terminal and banking resources meant 6 month projects often turned into 12 and 18 month projects. So if you are a retailer who has successfully implemented EMV, congratulations! But where do you go from here?
StopFraud
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How can retailers mitigate the risk of the rise in online fraud?

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With online fraud on the rise, retailers are making it a high priority. Unfortunately, retailers already have a full plate of payment security initiatives, especially those that haven’t implemented EMV yet. Fraudsters are savvy and retailers need to stay one step ahead by implementing comprehensive security strategies.
Video - Tokenization and Encryption
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VIDEO: Tokenization and Encryption are Key Components of Payment Security

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According to the 2016 POS/Customer Engagement Survey, only 22% of retailers support EMV transactions. Why has the adoption of EMV been so slow? Many retailers have focused their attention on tokenization and encryption to help prevent payment card breaches, which can cost a retailer far more than the chargebacks as a result of not deploying EMV.
2016 RetailTechCon Recap_Cover
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How do we get from faux omni-channel to unified commerce? - RetailTechCon 2016 Workshop Recap

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Boston Retail Partners conducted the “How do we get from faux omni-channel to unified commerce? ” workshop at RetailTechCon in Orlando on March 31, 2016. The workshop brought together leading retailers for a discussion on how retailers can fix the problems associated with "faux" omni-channel and achieve a unified commerce environment.

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