BRP Retail Insights Blog
Features insights from Boston Retail Partners’ executives and consultants on retail trends, technology, best practices, case studies and news
BRP RETAIL INSIGHTS BLOG
EMV (Europay, MasterCard, and Visa) continues to grab more headlines as the October 2015 deadline looms for U.S. retailers. The most consistent thing across these articles is how inconsistent some of the “facts” are as it relates to EMV. Depending on the personal perspective of who is writing the article, the goal may be to calm a retailer’s concerns and let them know they are not alone in delaying their EMV compliance, or it may be to alarm a retailer around the increased amount of fraudster attention they’ll be getting should they delay even a day further.
It’s time to start separating some of the EMV myths from the realities.
In Boston Retail Partners’ 2015 CRM/Unified Commerce Benchmark Survey of the top North American retailers, respondents indicated that their top CRM priority was enhancing the customer experience/engagement. Retailers are responding to consumers’ heightened expectations for a personalized, seamless experience wherever, whenever and however they shop. Retailers understand that customer relationship management (CRM) is an essential […]
Tim Denman, Senior Editor at RIS News, interviews Walter Deacon, principal, Boston Retail Partners, at the 2015 RetailTechCon event in Orlado, FL. Walter Deacon shares is insights on retail trends, including how online and in-store retailing is converging to provide consumers a seamless customer experience.
Retailers are using mobile apps to improve the customer experience, but the way they use the apps is different based on the retail segment. Customer-facing mobile apps are a good fit for grocers and big box retailers and associate-facing apps are better for specialty retailers. We are seeing grocers like Stop & Shop effectively using customer apps for scanning and paying for products. Specialty retailers are using associate apps for guided selling like identifying what is in the customer’s closet. Watch this video to learn more.
There is a growing trend of retailer moving to centralized POS that will eventually lead to the death of traditional, retail-hardened POS. According to the 2015 BRP POS/Customer Engagement Benchmarking Survey, 29% of retailers plan to implement a cloud-based POS platform in the next few years.
Boston Retail Partners conducted the “Solving Omni-Channel Challenges – The Convergence of POS and Order Management Systems” workshop at RetailTechCon in Orlando on March 26, 2015. The workshop brought together more than 50 retailers for a discussion on the convergence of POS and OMS. This interactive workshop included audience participation and an artist summarizing the discussion with graphic images in real-time.
According to the 2015 BRP POS/Customer Engagement Benchmarking Survey, 63% of the retail respondents indicated that payment security is among their top three priorities for 2015.
Watch this video blog post to learn more about why payment security has become the top retail priority and what leading retailers are doing about it.
According to a new special report by Boston Retail Partners (BRP), in the next 3 years, 250 percent more retailers are transitioning to a single order management solution (OMS) to support a unified commerce experience across all channels. The BRP SPECIAL REPORT: Order Management is the New POS, explains how many retailers are planning to adopt a single order management system and the numerous benefits it presents to improve operations and enhance the customer experience.
We are seeing a trend where retailers will be moving away from traditional POS solutions to an order management based POS solution. Watch this video blog post to learn more.
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