BRP Retail Insights Blog

Features insights from Boston Retail Partners’ executives and consultants on retail trends, technology, best practices, case studies and news

BRP RETAIL INSIGHTS BLOG

2015 Loyalty Programs Special Report Cover

Retail Loyalty Programs are Adapting to Today's Tech Savvy Consumers

/
According to a new special report by Boston Retail Partners (BRP), retailers recognize the need to evolve their loyalty programs to satisfy today’s savvy, tech-enabled customer. The BRP SPECIAL REPORT: Loyalty Programs – Rewarding the Customer Experience, addresses how consumers’ behaviors and shopping habits have evolved through new technology and expanded channel offerings.
Survey Icon 01

Seeking Retailers’ Opinions – BRP E-Commerce Benchmark Survey

/
Nearly all retailers have an e-commerce presence and consumers expect it. Consumers typically visit a retailer’s Website for product research and comparison before they ultimately make their purchase either online, in the store or on their phone. E-Commerce and m-commerce continues to be a high growth opportunity for retailers and we are keen to learn how retailers are approaching e-commerce in their organization.
BRP Special Report COVER - Real-time Retail

Is Real-time Retail the New Retail Imperative?

/
According to the BRP SPECIAL REPORT: Real-time Retail – The New Retail Imperative, nearly 50% of retailers indicate that real-time retail is one of their top three priorities! Real-time retail is the ability to deliver a holistic experience to consumers whenever, wherever or however they choose to shop by gathering, analyzing and disseminating customer, product, pricing and inventory data across all channels – in real-time. This enables retailers to leverage “customer context,” which we define as the interrelated factors of customer insights and environmental conditions, to make the shopping experience relevant.
Woman on phone

Real-time Retail Is the New Black

/
Customers are becoming more demanding — driven by new technology and the real-time capabilities it enables. A customer can be shopping at a store for a specific purse or sweater design and she can take a photo of it and gain instant access to the best prices from multiple competitors and information on the closest store that carries it in stock — in real-time. Customers expect this seamless experience in the store, on the web or anywhere they choose to shop. “Real-time retail” is the new retail imperative.
© Copyright - Boston Retail Partners