85%

of retailers indicate unified commerce is their top priority for 2016

Point of Sale

The current generation of shoppers is smart, knowledgeable, demanding, and very selective. It is a mobile, “always on,” technology-driven world where consumers want a seamless personalized experience across all channels. It is a constant challenge to discover better, more efficient, and more cost-effective ways to meet customer needs and surpass their expectations.

Technology has progressed rapidly to address the new demands on retail and specifically, point of sale (POS). Networks have dramatically changed in the past 10 years and in the next 10 years the pace of change will accelerate even faster. While this change brings excitement and opportunity, it also presents you with difficult decisions:

  • How do we offer the personalized experience our customers want?
  • How do we secure payment and personal information from fraudsters?
  • Should we move to a virtual POS environment?
  • How much of our POS should be mobile?
  • How do we select the right POS hardware and software?

How We Help

We help you address your key customer touch-points through proven strategies to improve your retail processes. Our POS consulting team will help you evaluate, develop and implement a store systems strategy that matches you with the technology that best suits your organizational needs and budget.

By aligning business processes, organizational structure, metrics, roles, responsibilities and technologies, we deliver a comprehensive set of store-focused services, helping you meet your point of sale goals. We can help you build a strategic roadmap to realize a modern store environment designed to appease your customers with a harmonic alignment of people, processes and technology.

In system selection and implementation, we match your specific store systems needs to your ideal strategy and help improve your processes while delivering cost savings, increased efficiency and overall margin improvement.

Case Studies

Eastern Mountain Sports

eastern_mountain_sportsEastern Mountain Sports is an outdoor gear and apparel retailer in the New England area. It has 68 stores, as well as 11 schools, offering classes in rock climbing, kayaking, and other outdoor sports. BRP was tasked with conducting a Retail Omni-Channel Strategy Assessment, in which the current business processes were examined to identify opportunities in organization, procedure, and technology. BRP developed an implementation roadmap for a one to three year timeframe, and validated it to include a migration plan for the implementation. BRP assisted EMS in selecting an Omni-Channel solution and implemented a comprehensive set of web, mobile and in-store solutions. Ultimately, Eastern Mountain Sports was left with a more seamless approach to the consumer experience, using a strategy that utilized social media and customer intimacy to improve sales.

ABC Fine Wine & Spirits

abcwinesABC is a privately owned wine and spirits retailer with approximately 150 locations in the state of Florida. ABC engaged Boston Retail Partners to develop a strategy, select tools and implement a customer-focused Omni-Channel approach to engaging, selling, and servicing their customers. Focusing on a streamlined experience from browser to store aisle to register, BRP helped ABC select and implement a new point of sale with integrated e-commerce and customer relationship management (CRM). With BRP’s assistance, ABC has implemented their CRM platform to feed information into both a mobile and an e-commerce capability thus facilitating item selection, preference and purchase history-based recommendations, and a buy-on-line, fulfill anywhere service.

Brooks Brothers

brooksbrothersFounded in 1818, Brooks Brothers is the oldest men’s clothing chain in the United States. The chain operates hundreds of stores in the United States, as well as across the globe. Brooks Brothers’ objective was to develop an Omni-Channel Strategy and implement a Global Omni-Channel platform including store, mobile and web with the solution adaptable worldwide to provide standard and consistent tools and processes. BRP was asked to lead the Brooks Brothers Group team in assisting in the Strategy, Selection and Implementation of a comprehensive Global In-Store Systems component for the UK and Europe. The solution had to be able to meet all key business needs while utilizing new mobile technologies and position the infrastructure for the addition of the North American and Asia-Pacific markets.

Tire And Battery Corporation

TBCTBC is the nation’s largest vertically integrated tire marketer, using nine brands to operate more than 1,200 locations. We assessed the company’s current support systems and technology to assist with a POS evaluation and selection engagement. We prepared an RFI to identify vendors capable of implementing an enterprise-wide price management and POS system. We assisted TBC in finding and implementing a system to fit its guidelines, and the result was consolidated data sources, improved data quality and a flexible platform to accommodate future needs.

Sonic

SonicSonic is a fast-food restaurant operating 3,500 stores and serving almost 3 million people per day across the United States. Sonic asked us to analyze its current system and develop an RFP to be sent to retail technology platform vendors, with the hope that a single vendor could provide everything it needed. We designed the RFP to facilitate the company’s need for a platform that enabled better customer engagement, order processing, operations and reporting. Through this process, we identified a select group of qualified vendors. In the end, Sonic chose a suitable vendor who was able to provide it with the next generation of retail technology.

Samsonite

SamsoniteSamsonite is a multinational luggage manufacturer and retailer with products ranging from large suitcases to briefcases. BRP assisted the company with a strategy and selection project with the main objective of implementing a multi-brand, omni-channel solution. With BRP’s assistance, Samsonite has a long-term omni-channel plan for IT, POS, and CRM.

Testimonials

“Thank you to the entire BRP team on behalf of all of us. We appreciate your diligence. We recognize we added scope to your normal process with our team approach. We did well so far and look forward to leveraging the work you’ve facilitated for us.”

CRM DirectorLeading Specialty Apparel Company

“The BRP team has created an impact on this organization that is lasting and powerful. As you know, consulting engagements do not always produce the anticipated outcome, and it is rare that they surpass your expectations … this is one of those times.”

Scott Gladstone COO, Anna’s Linens
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